As excellence in the kitchen extraction field, Falmec announces its new website.
A significant milestone for the brand to evolve in design, product development, but also web optimization. With new digital technologies and the growing users' expectation, it was essential for Falmec to create an online showcase that could meet the needs of both business customers and end-buyers looking to find the best solution for their kitchens.
Falmec has a fresh new look, therefore, which is not merely an aesthetic restyling. The powerful new visual narrative is able to communicate the passion and authenticity of a brand with over 40 years of history, centering on Italian savoir-faire as synonymous with quality, elegance and innovation.
Falmec is the expression of contemporary and functional design that inspires new ideas.
For this, the new site features totally revised images of the products and an exclusive section dedicated to prestigious residential projects, carried out in Italy and the rest of the world, curated by prestigious architects and interior designers.
This digital collection inspires not only, but also tells stories of creativity, offering an exclusive overview of the latest trends in contemporary living. The published projects show how Falmec hoods and cooking systems integrate seamlessly into the kitchen environment, making a valuable contribution to the user experience and creating a unique and sophisticated atmosphere.
The home page welcomes the visitor by highlighting the corporate identity.
With the pay-off Life Inspired on the emotional video, with immersive sounds and evocative images, it recounts everyday life in the kitchen through gestures simplified by Falmec innovation.
The opening screen also includes two thumbnails that give direct access to the Design and Technology sections, as the focus of the brand's philosophy.
The website surfing continues through the different product collections.
Hoods, cooking systems and the exclusive Elements, with a special configurator featuring the Monolith and Shelf models.
It then adds the Water line-a selection of washbasins and mixers distributed exclusively abroad-and pages about Falmec's innovative technologies, including Silence NRS, No-Drop System, Circle.Tech and E.ION.
Thanks to the redesign of the site, each model page now also includes a short description designed to offer a more complete overview of the product, complementing the technical features.
This approach is intended to better engage the visitor and create an even more insightful and “emotional” shopping experience.
From the most fascinating residential projects to the best articles published in Italian and international press, to upcoming events and much more.
Besides, it details the brand's international growth path, recognized by prestigious awards, and invites visitors to explore the virtual tour of the latest Eurocucina FTK, for an immersive experience inside the exhibition space.
For all countries with distribution network, the new website also allows access to the various languages to view the range of their dedicated products, ensuring a customized and tailored approach to meet the needs of the local market, with instruction booklets, data sheets, 3D models and many other tools useful to both the B2B distributors and the private customer.
